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About

About me

In a world where roles and responsibilities are now highly ambiguous, I ground my work in the craft of understanding people, the systems they work in, and the business around them.

I design for practicality over novelty and I'm drawn to niche and unglamorous domains where that pays off.

I’m based in Berlin. Outside of work I often play badminton, hike or bike outside the city. I also nerd out on board games, obsess over new hobbies (currently ceramics), and love to cook and bake.

History

Over the past eight years, I've designed successful solutions for B2B SaaS, healthcare platforms, travel products, enterprise tools, and internal systems.

Freelance Product Designer

Product · B2B AI SaaS

2026

Defined the product scope and interaction model for a centralized automation hub, enabling users to create, govern, and monitor automations, helping prevent unnecessary execution and associated costs. Designed realistic interfaces within the existing codebase to test implementation constraints and drive engineering alignment.

Product Designer

Product · B2C Travel-tech

2022 – 2025 | Tourlane

Owned the vision, strategy, and end-to-end design for a customer portal rebuild, securing leadership buy-in and MVP roadmap approval across 3 product teams and 2 cross-departmental teams. Shipped a multi-phase A/B experimentation program for new sales channels, increasing opt-in engagement by roughly 2x.

Product Designer

B2B2C health-tech SaaS

2020 – 2022 | DaytoDay Health (now part of Babylon Health)

Designed experiences focused on post-surgical recovery across a B2B clinical management platform and a connected patient-facing surgical care app simplifying complex healthcare workflows and reducing redundant work for clinicians. Conducted generative and evaluative research with patients, nurses, and doctors, and developed a service map spanning patient, clinical, product, and technology layers.

UX Designer

Agency · Enterprise solutions

2018 – 2020 | Deloitte Digital

Worked across enterprise projects in supply chain, financial services, and healthcare, designing complex tools and dashboards for large organizations.

Lab

Lab

A running list of things I’m tinkering with.

Task management app

I built the scaffolding of a task management app for myself, designed around my frequent inability to find motivation to do mundane life admin. Gave a little neurodivergent spin to it too, with a ‘co-working’ AI buddy.

Currently being pressure tested by my life. Built with Claude Code.

Task management app — a Today's plan task list beside a co-working AI chat panel Try it out ↗
Making AI automations governable
Redesigning a procedure editor
Making a case for a new user portal
Reducing funnel friction
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